Back in March I wrote an article on four ways to improve your union’s Facebook timeline cover photo. Since then I have come across some inspiring ones that I think deserve public praise. So, whether you need some inspiration for your own union’s cover photo or a little Friday distraction, here are seven that go the distance in my opinion. Read More
Want to make a big impact on your labor union’s website at no cost?
Give its introductory “About Us” page a dramatic makeover using this two-part article. The chances are good that it needs one because after reviewing over 300 About pages, I saw only a small number that were effective.
Construct a Venn diagram of what is on your union homepage and what members come to your homepage for.
Here is a hypothetical to get you started:
Look around at websites today and you’ll notice that most lack a strategy when it comes to those little “follow us” social media buttons found on homepages. By placing the icons in the wrong location or designing them poorly, many sites are costing their social media channels valuable, potential followers.
In response, I’ve come up with nine tips to help you avoid others’ mistakes and start winning over more followers. The great thing about these tips is that they are easy and require very little time on your part, but they can make a big impact on your social media efforts. Read More
Social media circles are buzzing about Facebook’s new timeline feature for organizations. It introduces an appealing feature for labor unions: the use of a new and much larger photo
cover on the main page. The Facebook timeline photo cover, like a website header, can dramatically set the tone for your union’s web presence. With that in mind, here are four tips to help your union use the timeline photo cover feature more effectively. Read More
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Content development too often becomes chaotic, even making some grown men cry. Staff from many departments do their best to contribute but in the end there is little direction. With
a little planning, however, you can reign in the process. Two of my favorite ways are:
1. Designating someone as the web sheriff; and
2. Creating an editorial calendar Read More
Web design firms do design. Very few do effective content strategy/marketing or user experience design. They create layouts, templates, and the skeletal framework. Design is important but it’s not what motivates people to return to your website. They come to complete specific tasks and read content that appeals to them. Read More
